Rules and ethics
How the CAP Code applies to promotional products
Promotional products fall under the CAP Code when they carry marketing claims or offers. See key clauses, UK laws, consent rules and pre-launch checks.
Topic
advertising rules
Rules and ethics
Seven promotional merchandise advertising rules to check before launch
Seven-point checklist on UK promotional merchandise advertising rules: CAP Code claims, pricing, prize promotions, RIDDOR reporting and Primary Authority sign-off.
Rules and ethics
Promotional merchandise in England: client gift or advert?
How promotional products ordered in England are treated as client gifts or as advertising, with the HMRC small gifts test, PECR and CAP Code checks to run.
Rules and ethics
Check promotional merchandise rules and ethics before you order
A practical guide to promotional merchandise rules and ethics in England, covering contracts, consumer law, data protection, advertising claims and chemical safety.