Rules and ethics
How the CAP Code applies to promotional products
Promotional products fall under the CAP Code when they carry marketing claims or offers. See key clauses, UK laws, consent rules and pre-launch checks.
Topic
cap code
Rules and ethics
Seven promotional merchandise advertising rules to check before launch
Seven-point checklist on UK promotional merchandise advertising rules: CAP Code claims, pricing, prize promotions, RIDDOR reporting and Primary Authority sign-off.