Rules and ethics
How the CAP Code applies to promotional products
Promotional products fall under the CAP Code when they carry marketing claims or offers. See key clauses, UK laws, consent rules and pre-launch checks.
Topic
compliance
Rules and ethics
Seven promotional merchandise advertising rules to check before launch
Seven-point checklist on UK promotional merchandise advertising rules: CAP Code claims, pricing, prize promotions, RIDDOR reporting and Primary Authority sign-off.
Rules and ethics
Promotional products supply contracts: terms in writing
A guide to written terms for promotional products supply contracts, covering specifications, delivery remedies, compliance and a supplier-scoring rubric.
Foundations
Five promotional merchandise commercial opportunities worth pricing now
A practical look at five promotional merchandise commercial opportunities, from compliance-led print to reusable kit, with the rules and data that shape pricing.
Rules and ethics
Promotional products data protection for UK buyers
A UK buyer’s guide to promotional products data protection, covering supplier contracts, lawful bases, privacy notices, records, retention and breach duties.
Foundations
Promotional merchandise market-entry checklist
A UK promotional merchandise market-entry checklist for testing buyer demand, checking suppliers and identifying product-safety, packaging and waste duties.
Strategy
A promotional merchandise ninety day plan keeps a small budget honest
A promotional merchandise ninety day plan turns a vague branding idea into dated decisions, a scoring rubric, legal checks and a first review date.
Operations
Promotional products operations: a workflow guide
A UK guide to promotional products operations, covering workflow ownership, quality checks, product-safety duties, delivery planning and after-sales recovery.
Reviews
Product comparison: why delivered cost beats unit price
Three illustrative tote bag quotes show why a promotional merchandise product comparison should rank delivered cost, not unit price, then check terms.
Reviews
How UK buyers can review promotional products suppliers
A practical guide for UK buyers reviewing promotional products suppliers, with checks for claims, compliance, quotes, trials and documenting each decision.
Outlook
Before you map promotional merchandise risk scenarios, check the triggers
Teams that treat promotional merchandise risk scenarios as one long list miss the triggers. Here is how to frame scenarios, cost bands and review dates.
Reviews
Promotional merchandise selection checklist: objectives, budget and supplier evidence
A promotional merchandise selection checklist for UK buyers: set the objective, fix the budget, compare supplier evidence, check claims and tax, then review results.
Tools and providers
How to compare promotional products suppliers
A UK guide to comparing promotional products suppliers, with a weighted scorecard, landed-cost checks, product-safety rules and quote questions.
Tools and providers
Promotional products: planning a merchandise tool
Plan promotional products tool implementation: map workflows, weigh buying against building, test catalogue data and build compliance checks into a pilot.
Outlook
UK promotional products: supplier pressures and planning
UK promotional products suppliers: a guide to compliance, packaging rules, fulfilment costs, digital discovery, skills and buyer expectations.
Rules and ethics
Promotional merchandise in England: client gift or advert?
How promotional products ordered in England are treated as client gifts or as advertising, with the HMRC small gifts test, PECR and CAP Code checks to run.
Rules and ethics
Check promotional merchandise rules and ethics before you order
A practical guide to promotional merchandise rules and ethics in England, covering contracts, consumer law, data protection, advertising claims and chemical safety.
Tools and providers
When to run promotional merchandise vendor due diligence
A UK checklist on when to run promotional merchandise vendor due diligence, covering company checks, sanctions, PECR rules and payment terms before you brief.